A number of years ago I was director of corporate communications for a developer of large shopping and entertainment complexes. It was an exciting time, as we were expanding aggressively in the U.S. and making inroads in Europe. My job was to get positive coverage in national business media, like The Wall Street Journal and Forbes, that could drive up our stock price, or in local media that could help us get approvals or build consumer excitement for development projects. One of our projects, Madrid Xanadu, opened in 2003. I got to make a few trips to Spain to work with a local public relations firm to make sure the press (there wasn’t much in the way of electronic media then) adequately covered our development milestones – regulatory approvals, groundbreaking, tenant signings, and so forth. One of the early milestones was obtaining the tract of land the mall would be built on. We had put a deposit on the land, about 20 miles outside the city in an area called Arroyomolinos, with a...